The purpose of writing creative copy on your web page is to increase what is called "stickiness" of your site.

While "stickiness" isn't quite a scientific or mathematical descriptive, this seemingly unseemly description of a site conveys to Advertisers and Marketers how effective your site is in engaging its visitors and in that process keeping them stuck on to your web page(s).

The trouble (or opportunity if you will) is that how do you get people to your site in the first place?  Also how do you figure out who it is that you want to be stuck to your site, or for that matter what is it that you are saying or offering that is so compelling that makes people want to stay on your site and keeps them coming back for more? These are the challenges that web marketers face in trying to extract incremental profits from their websites.

Using a combination of talent and expertise in Search Engine Optimization (SEO) and Internet Advertising Services, Click Designers allows web marketers to run highly profitable SEO and Pay Per Click Campaigns aided by Web Analytics, to deliver long term and sustainable web business profitability.

Should you be engaged in Pay Per Click Advertising or Search Engine Optimization?

Pay Per Click advertising on search networks such as Google or Yahoo has the potential to deliver visitors to your web site almost immediately. It is easy to get started, can be inexpensive initially and very effective if done right. The trouble with PPC advertising is that if your key word selection isn't highly targeted, or if your ad-copy isn't well written, or if the landing pages (pages linked to your targeted key-words) aren't relevant or "sticky" you would have wasted your advertising resources. Even worse, Google also penalizes PPC advertisers (by charging higher key word rates) whose landing pages lead to "poor user experience." So if you're considering starting a PPC campaign from scratch and you have no experience setting one up, you may want to hire a consultant to set up your campaign.

Search Engine Optimization or SEO as it is commonly called, allows you to optimize your website such that for certain key words or phrases, your website ranks high on the natural search results of a Search Engine. This endeavor is a long term process (typically results won't show for atleast 3-4 months) but allows you to acquire traffic for your site without incurring a Pay Per Click cost. SEO campaigns are relatively expensive (as compared to PPC) to conduct and should be viewed as an investment for the long term profitability of the site. Note that SEO campaigns need to be "maintained" which means that after the initial campaign activity, your website will require tuning at periodic intervals to ensure that its natural search ranking does not drop.

While Click Designers has expertise to conduct both PPC and SEO campaigns, we ask our clients to start out with PPC  advertising to test out the best performing (as in most profitable) Key Words and then transition to an SEO campaign using the relevant Key Words.
 

Email: info@ClickDesigners.com